About us

Our Story Started With A Simple Question

Why do we accept that our minds have to slow down as we age?

For decades, the answer was always the same. "It's just part of getting older." But we knew there had to be a better way.

Our founder, watched his own mother struggle with memory lapses in her late 60s. She was sharp, active, and independent her whole life. But slowly, she started forgetting names. Losing her train of thought. Avoiding social situations because she was embarrassed.

The crossword puzzles didn't help. The brain games didn't work. The expensive supplements she tried made no difference.

That's when he discovered something remarkable in the research. Over 300 clinical studies showed that creatine, when properly formulated, could help aging brains produce more cellular energy. More energy meant better memory. Clearer thinking. Faster recall.

But there was a problem. Every creatine product on the market was designed for bodybuilders and athletes. Not for the unique needs of aging brains.

So we created Clariva